Studio Folia Rebrand

Overview

Studio Folia is a floral design studio specializing in modern, seasonal arrangements with a focus on sustainability and natural form. They came to me seeking a full rebrand that would reflect their evolution from a boutique florist into a design-forward studio with a growing client base in events, weddings, and interior styling.

The Challenge

The existing identity was soft but inconsistent — with visual elements that lacked cohesion across print, packaging, and digital touchpoints. Studio Folia wanted a more elevated, modern brand system that retained their organic spirit while appealing to a higher-end market and design-savvy clientele.

My Role

I led a full-scope rebranding project, including:

• Strategic brand positioning

• Logo redesign and brand mark development

• Typography and color system

• Collateral design (business cards, wrapping paper, care cards)

• Social templates and content system

• Complete redesign of their website (Framer) with CMS integration

• Light creative direction for a new brand photography shoot

Design Approach

Inspired by the natural asymmetry of florals, the new identity uses clean lines, soft serif typography, and a muted, earthy palette. The logotype features custom ligatures and organic spacing, designed to feel modern yet personal.

The visual system blends white space with delicate textures — allowing Studio Folia’s arrangements to remain the visual hero. The website was built to feel like a gallery: elegant, minimal, and intuitive, with CMS-powered case studies and testimonials for easy updates.