Aurora Music Festival

Overview

Aurora Music Festival is an annual celebration of sound, light, and creative energy, set against the dramatic landscapes of Iceland. The team behind Aurora approached me to develop a full visual identity and event design system that would capture the magic of both the music and the environment — modern, bold, and immersive.

The Challenge

The festival wanted to move beyond generic “indie fest” visuals and build a brand that felt uniquely its own: atmospheric, futuristic, and emotionally charged — something that could visually represent the feeling of standing under the northern lights while listening to a live set.

My Role

• I led creative direction, branding, and visual rollout across digital and physical touchpoints, including:

• Logo and typography system

• Poster and flyer designs for local/international promotion

• Wristbands, signage, and on-site wayfinding

• Social media countdowns and launch graphics

• Stage visuals (motion graphics + static designs)

• Artist announcement templates

Visual Style

The brand was built around ethereal gradients, kinetic typography, and modular grid systems that could adapt to both print and screen. We used bold contrasts — neon overlays against dark backdrops — to mimic the surreal light conditions of the Icelandic night sky. Typography was clean, futuristic, and dynamic, allowing room for creative motion across screens and installations.