/ About /

Creative at Heart.
Strategic by Nature.

I design with purpose, direct with clarity, and always lead with curiosity.

Black and white portrait of a woman in sunglasses against an orange background.

Front view, black and white portrait of a woman in sunglasses against orange.

Side view, black and white portrait of a woman in sunglasses against orange.

Projects Completed

68+

Across design, branding, content, and digital campaigns.

Happy Clients

23+

From startups to established brands across 6 countries.

Years Experience

In creative direction, strategy, and hands-on production.

Client Retention

86%

Built on trust, communication, and results that resonate.

Projects Completed

68+

Across design, branding, content, and digital campaigns.

Happy Clients

23+

From startups to established brands across 6 countries.

Years Experience

In creative direction, strategy, and hands-on production.

Client Retention

86%

Built on trust, communication, and results that resonate.

Projects Completed

68+

Across design, branding, content, and digital campaigns.

Happy Clients

23+

From startups to established brands across 6 countries.

Years Experience

In creative direction, strategy, and hands-on production.

Client Retention

86%

Built on trust, communication, and results that resonate.

/ Experience Snapshot /

My Journey So Far

From studio work to solo projects — every step has sharpened how I think, make, and lead.

2024 - Present

Freelance Designer & Creative Consultant

Independent / Remote

→ Collaborating with brands across lifestyle, wellness, and tech on identity systems, web design, and creative strategy.

2024 - Present

Freelance Designer & Creative Consultant

Independent / Remote

→ Collaborating with brands across lifestyle, wellness, and tech on identity systems, web design, and creative strategy.

2024 - Present

Freelance Designer & Creative Consultant

Independent / Remote

→ Collaborating with brands across lifestyle, wellness, and tech on identity systems, web design, and creative strategy.

Ongoing

Collaborations

Cleo Cosmetics · Echo Sound · Baya Ceramics · Wedora · Vistiq · Payble · The Artisan Market

→ Design, campaign art direction, and digital content across multiple industries — often as both creative lead and execution partner.

Ongoing

Collaborations

Cleo Cosmetics · Echo Sound · Baya Ceramics · Wedora · Vistiq · Payble · The Artisan Market

→ Design, campaign art direction, and digital content across multiple industries — often as both creative lead and execution partner.

Ongoing

Collaborations

Cleo Cosmetics · Echo Sound · Baya Ceramics · Wedora · Vistiq · Payble · The Artisan Market

→ Design, campaign art direction, and digital content across multiple industries — often as both creative lead and execution partner.

2022 – 2024

Lead Designer

Studio Folia

→ Led a full rebrand, packaging overhaul, and visual content rollout. Contributed to a 2× increase in product sales post-launch.

2022 – 2024

Lead Designer

Studio Folia

→ Led a full rebrand, packaging overhaul, and visual content rollout. Contributed to a 2× increase in product sales post-launch.

2022 – 2024

Lead Designer

Studio Folia

→ Led a full rebrand, packaging overhaul, and visual content rollout. Contributed to a 2× increase in product sales post-launch.

2021 – 2022

Visual Designer

Nomad Coffee Co.

→ Developed the entire visual system, including brand assets, seasonal packaging, and social content.

2021 – 2022

Visual Designer

Nomad Coffee Co.

→ Developed the entire visual system, including brand assets, seasonal packaging, and social content.

2021 – 2022

Visual Designer

Nomad Coffee Co.

→ Developed the entire visual system, including brand assets, seasonal packaging, and social content.

2021 – 2022

Creative Designer (Event)

SHIFT Conference 2024

→ Designed full campaign visuals, branding, and motion assets for a 3,000+ attendee creative tech conference.

2021 – 2022

Creative Designer (Event)

SHIFT Conference 2024

→ Designed full campaign visuals, branding, and motion assets for a 3,000+ attendee creative tech conference.

2021 – 2022

Creative Designer (Event)

SHIFT Conference 2024

→ Designed full campaign visuals, branding, and motion assets for a 3,000+ attendee creative tech conference.

2020–2021

Content & Design Intern

Atlas App

→ Created product UI, icon sets, and branded content. Supported a successful app launch with 50K+ early users.

2020–2021

Content & Design Intern

Atlas App

→ Created product UI, icon sets, and branded content. Supported a successful app launch with 50K+ early users.

2020–2021

Content & Design Intern

Atlas App

→ Created product UI, icon sets, and branded content. Supported a successful app launch with 50K+ early users.

/ Skillset /

Tools of the Trade

The design, strategy, and creative tools I use to bring ideas to life.

/

Web & Digital

Framer

80%

I use Framer for modern, responsive sites — fast prototyping to final delivery.

Framer

80%

I use Framer for modern, responsive sites — fast prototyping to final delivery.

Framer

80%

I use Framer for modern, responsive sites — fast prototyping to final delivery.

HTML/CSS

70%

Solid understanding of structure and styling for better communication with developers and custom tweaks.

HTML/CSS

70%

Solid understanding of structure and styling for better communication with developers and custom tweaks.

HTML/CSS

70%

Solid understanding of structure and styling for better communication with developers and custom tweaks.

Webflow

60%

Great for CMS-driven or more complex web projects — with clean, semantic structure.

Webflow

60%

Great for CMS-driven or more complex web projects — with clean, semantic structure.

Webflow

60%

Great for CMS-driven or more complex web projects — with clean, semantic structure.

/

Design & Visual

Figma

80%

My go-to for everything from UI to brand systems — fast, flexible, and collaborative.

Figma

80%

My go-to for everything from UI to brand systems — fast, flexible, and collaborative.

Figma

80%

My go-to for everything from UI to brand systems — fast, flexible, and collaborative.

Adobe Illustrator

70%

Ideal for vector work, icon systems, and precise graphic assets.

Adobe Illustrator

70%

Ideal for vector work, icon systems, and precise graphic assets.

Adobe Illustrator

70%

Ideal for vector work, icon systems, and precise graphic assets.

Adobe Photoshop

70%

Used for retouching, layout mockups, and layered visual composition.

Adobe Photoshop

70%

Used for retouching, layout mockups, and layered visual composition.

Adobe Photoshop

70%

Used for retouching, layout mockups, and layered visual composition.

Adobe InDesign

60%

For editorial layouts, printed brand collateral, and multi-page design systems.

Adobe InDesign

60%

For editorial layouts, printed brand collateral, and multi-page design systems.

Adobe InDesign

60%

For editorial layouts, printed brand collateral, and multi-page design systems.

/

Photography & Content

Lightroom

80%

Essential for product and lifestyle editing — consistent, natural, and brand-aligned.

Lightroom

80%

Essential for product and lifestyle editing — consistent, natural, and brand-aligned.

Lightroom

80%

Essential for product and lifestyle editing — consistent, natural, and brand-aligned.

DSLR Shooting

70%

Comfortable with styling, lighting, and directing for product, portrait, and lifestyle sessions.

DSLR Shooting

70%

Comfortable with styling, lighting, and directing for product, portrait, and lifestyle sessions.

DSLR Shooting

70%

Comfortable with styling, lighting, and directing for product, portrait, and lifestyle sessions.

Premiere Pro

60%

Used for editing short-form video and social clips with clean motion and brand pacing.

Premiere Pro

60%

Used for editing short-form video and social clips with clean motion and brand pacing.

Premiere Pro

60%

Used for editing short-form video and social clips with clean motion and brand pacing.

/

Strategy & Systems

Brand Strategy

80%

From discovery to positioning — I define voice, tone, and direction before design begins.

Brand Strategy

80%

From discovery to positioning — I define voice, tone, and direction before design begins.

Brand Strategy

80%

From discovery to positioning — I define voice, tone, and direction before design begins.

Creative Direction

70%

Leading concepts, styling, and cohesive visuals across digital, photo, and campaign work.

Creative Direction

70%

Leading concepts, styling, and cohesive visuals across digital, photo, and campaign work.

Creative Direction

70%

Leading concepts, styling, and cohesive visuals across digital, photo, and campaign work.

Content Planning

70%

Developing messaging structure, social flow, and systems that guide consistent content creation.

Content Planning

70%

Developing messaging structure, social flow, and systems that guide consistent content creation.

Content Planning

70%

Developing messaging structure, social flow, and systems that guide consistent content creation.

/ Education & Certifications /

Learning That Led Me Here

Degrees, courses, and certifications that helped define how I think and create.

2023

Framer for Designers (Advanced)

Framer Academy

Mastered interactive design, CMS setup, and production-level prototyping using Framer’s visual and code-based tools.

2023

Framer for Designers (Advanced)

Framer Academy

Mastered interactive design, CMS setup, and production-level prototyping using Framer’s visual and code-based tools.

2023

Framer for Designers (Advanced)

Framer Academy

Mastered interactive design, CMS setup, and production-level prototyping using Framer’s visual and code-based tools.

2022

Creative Direction Masterclass

Domestika / Radim Malinic

Explored high-level creative direction techniques, visual storytelling, and building narrative-driven campaigns.

2022

Creative Direction Masterclass

Domestika / Radim Malinic

Explored high-level creative direction techniques, visual storytelling, and building narrative-driven campaigns.

2022

Creative Direction Masterclass

Domestika / Radim Malinic

Explored high-level creative direction techniques, visual storytelling, and building narrative-driven campaigns.

2021

Certificate in Brand Strategy

The Futur / Chris Do

Learned how to define brand purpose, positioning, messaging, and visual language through strategy-first frameworks.

2021

Certificate in Brand Strategy

The Futur / Chris Do

Learned how to define brand purpose, positioning, messaging, and visual language through strategy-first frameworks.

2021

Certificate in Brand Strategy

The Futur / Chris Do

Learned how to define brand purpose, positioning, messaging, and visual language through strategy-first frameworks.

2020

UI/UX Design Bootcamp

Interaction Design Foundation

Focused on user interface design, wireframing, prototyping, and usability principles with real-world project work.

2020

UI/UX Design Bootcamp

Interaction Design Foundation

Focused on user interface design, wireframing, prototyping, and usability principles with real-world project work.

2020

UI/UX Design Bootcamp

Interaction Design Foundation

Focused on user interface design, wireframing, prototyping, and usability principles with real-world project work.

2019

Adobe Certified Expert – Illustrator & Photoshop

Adobe / Certiport

Official Adobe certifications in Illustrator and Photoshop for professional-level editing, vector work, and design execution.

2019

Adobe Certified Expert – Illustrator & Photoshop

Adobe / Certiport

Official Adobe certifications in Illustrator and Photoshop for professional-level editing, vector work, and design execution.

2019

Adobe Certified Expert – Illustrator & Photoshop

Adobe / Certiport

Official Adobe certifications in Illustrator and Photoshop for professional-level editing, vector work, and design execution.

2015 – 2018

BA in Visual Communication Design

University of the Arts London

Studied branding, typography, digital design, and creative strategy with a focus on human-centered design.

2015 – 2018

BA in Visual Communication Design

University of the Arts London

Studied branding, typography, digital design, and creative strategy with a focus on human-centered design.

2015 – 2018

BA in Visual Communication Design

University of the Arts London

Studied branding, typography, digital design, and creative strategy with a focus on human-centered design.

/ Testimonials /

Words From Clients

Honest feedback from the people I’ve collaborated with — in their own words.

The branding work exceeded our expectations — it felt like you understood our values better than we did. Our packaging now turns heads, and sales have grown noticeably since launch.
Elena Moore
Founder
Cleo Cosmetics
Our new website feels so intuitive and elevated. Clients now understand our brand at a glance — and we get compliments on the design all the time.
Jamie Lin
Manager
Lumen Studio
From landing pages to presentation decks, everything felt cohesive and impactful. You were fast, flexible, and totally in tune with our audience.
Lauren Shields
Marketing Lead
SHIFT Events
The photos captured the spirit of the event so well. Vendors were thrilled, and the content helped us boost our reach significantly on social.
Tomás Delgado
Organizer
The Artisan Market
The branding work exceeded our expectations — it felt like you understood our values better than we did. Our packaging now turns heads, and sales have grown noticeably since launch.
Elena Moore
Founder
Cleo Cosmetics
Our new website feels so intuitive and elevated. Clients now understand our brand at a glance — and we get compliments on the design all the time.
Jamie Lin
Manager
Lumen Studio
From landing pages to presentation decks, everything felt cohesive and impactful. You were fast, flexible, and totally in tune with our audience.
Lauren Shields
Marketing Lead
SHIFT Events
The photos captured the spirit of the event so well. Vendors were thrilled, and the content helped us boost our reach significantly on social.
Tomás Delgado
Organizer
The Artisan Market
The branding work exceeded our expectations — it felt like you understood our values better than we did. Our packaging now turns heads, and sales have grown noticeably since launch.
Elena Moore
Founder
Cleo Cosmetics
Our new website feels so intuitive and elevated. Clients now understand our brand at a glance — and we get compliments on the design all the time.
Jamie Lin
Manager
Lumen Studio
From landing pages to presentation decks, everything felt cohesive and impactful. You were fast, flexible, and totally in tune with our audience.
Lauren Shields
Marketing Lead
SHIFT Events
The photos captured the spirit of the event so well. Vendors were thrilled, and the content helped us boost our reach significantly on social.
Tomás Delgado
Organizer
The Artisan Market
The branding work exceeded our expectations — it felt like you understood our values better than we did. Our packaging now turns heads, and sales have grown noticeably since launch.
Elena Moore
Founder
Cleo Cosmetics
Our new website feels so intuitive and elevated. Clients now understand our brand at a glance — and we get compliments on the design all the time.
Jamie Lin
Manager
Lumen Studio
From landing pages to presentation decks, everything felt cohesive and impactful. You were fast, flexible, and totally in tune with our audience.
Lauren Shields
Marketing Lead
SHIFT Events
The photos captured the spirit of the event so well. Vendors were thrilled, and the content helped us boost our reach significantly on social.
Tomás Delgado
Organizer
The Artisan Market

/ Testimonials /

Words From Clients

Honest feedback from the people I’ve collaborated with — in their own words.

The branding work exceeded our expectations — it felt like you understood our values better than we did. Our packaging now turns heads, and sales have grown noticeably since launch.
Elena Moore
Founder
Cleo Cosmetics
Our new website feels so intuitive and elevated. Clients now understand our brand at a glance — and we get compliments on the design all the time.
Jamie Lin
Manager
Lumen Studio
From landing pages to presentation decks, everything felt cohesive and impactful. You were fast, flexible, and totally in tune with our audience.
Lauren Shields
Marketing Lead
SHIFT Events
The photos captured the spirit of the event so well. Vendors were thrilled, and the content helped us boost our reach significantly on social.
Tomás Delgado
Organizer
The Artisan Market
The branding work exceeded our expectations — it felt like you understood our values better than we did. Our packaging now turns heads, and sales have grown noticeably since launch.
Elena Moore
Founder
Cleo Cosmetics
Our new website feels so intuitive and elevated. Clients now understand our brand at a glance — and we get compliments on the design all the time.
Jamie Lin
Manager
Lumen Studio
From landing pages to presentation decks, everything felt cohesive and impactful. You were fast, flexible, and totally in tune with our audience.
Lauren Shields
Marketing Lead
SHIFT Events
The photos captured the spirit of the event so well. Vendors were thrilled, and the content helped us boost our reach significantly on social.
Tomás Delgado
Organizer
The Artisan Market
The branding work exceeded our expectations — it felt like you understood our values better than we did. Our packaging now turns heads, and sales have grown noticeably since launch.
Elena Moore
Founder
Cleo Cosmetics
Our new website feels so intuitive and elevated. Clients now understand our brand at a glance — and we get compliments on the design all the time.
Jamie Lin
Manager
Lumen Studio
From landing pages to presentation decks, everything felt cohesive and impactful. You were fast, flexible, and totally in tune with our audience.
Lauren Shields
Marketing Lead
SHIFT Events
The photos captured the spirit of the event so well. Vendors were thrilled, and the content helped us boost our reach significantly on social.
Tomás Delgado
Organizer
The Artisan Market
The branding work exceeded our expectations — it felt like you understood our values better than we did. Our packaging now turns heads, and sales have grown noticeably since launch.
Elena Moore
Founder
Cleo Cosmetics
Our new website feels so intuitive and elevated. Clients now understand our brand at a glance — and we get compliments on the design all the time.
Jamie Lin
Manager
Lumen Studio
From landing pages to presentation decks, everything felt cohesive and impactful. You were fast, flexible, and totally in tune with our audience.
Lauren Shields
Marketing Lead
SHIFT Events
The photos captured the spirit of the event so well. Vendors were thrilled, and the content helped us boost our reach significantly on social.
Tomás Delgado
Organizer
The Artisan Market

/ Testimonials /

Words From Clients

Honest feedback from the people I’ve collaborated with — in their own words.

The branding work exceeded our expectations — it felt like you understood our values better than we did. Our packaging now turns heads, and sales have grown noticeably since launch.
Elena Moore
Founder
Cleo Cosmetics
Our new website feels so intuitive and elevated. Clients now understand our brand at a glance — and we get compliments on the design all the time.
Jamie Lin
Manager
Lumen Studio
From landing pages to presentation decks, everything felt cohesive and impactful. You were fast, flexible, and totally in tune with our audience.
Lauren Shields
Marketing Lead
SHIFT Events
The photos captured the spirit of the event so well. Vendors were thrilled, and the content helped us boost our reach significantly on social.
Tomás Delgado
Organizer
The Artisan Market
The branding work exceeded our expectations — it felt like you understood our values better than we did. Our packaging now turns heads, and sales have grown noticeably since launch.
Elena Moore
Founder
Cleo Cosmetics
Our new website feels so intuitive and elevated. Clients now understand our brand at a glance — and we get compliments on the design all the time.
Jamie Lin
Manager
Lumen Studio
From landing pages to presentation decks, everything felt cohesive and impactful. You were fast, flexible, and totally in tune with our audience.
Lauren Shields
Marketing Lead
SHIFT Events
The photos captured the spirit of the event so well. Vendors were thrilled, and the content helped us boost our reach significantly on social.
Tomás Delgado
Organizer
The Artisan Market
The branding work exceeded our expectations — it felt like you understood our values better than we did. Our packaging now turns heads, and sales have grown noticeably since launch.
Elena Moore
Founder
Cleo Cosmetics
Our new website feels so intuitive and elevated. Clients now understand our brand at a glance — and we get compliments on the design all the time.
Jamie Lin
Manager
Lumen Studio
From landing pages to presentation decks, everything felt cohesive and impactful. You were fast, flexible, and totally in tune with our audience.
Lauren Shields
Marketing Lead
SHIFT Events
The photos captured the spirit of the event so well. Vendors were thrilled, and the content helped us boost our reach significantly on social.
Tomás Delgado
Organizer
The Artisan Market
The branding work exceeded our expectations — it felt like you understood our values better than we did. Our packaging now turns heads, and sales have grown noticeably since launch.
Elena Moore
Founder
Cleo Cosmetics
Our new website feels so intuitive and elevated. Clients now understand our brand at a glance — and we get compliments on the design all the time.
Jamie Lin
Manager
Lumen Studio
From landing pages to presentation decks, everything felt cohesive and impactful. You were fast, flexible, and totally in tune with our audience.
Lauren Shields
Marketing Lead
SHIFT Events
The photos captured the spirit of the event so well. Vendors were thrilled, and the content helped us boost our reach significantly on social.
Tomás Delgado
Organizer
The Artisan Market

Abstract black and white image with blurred reflective glitter and bokeh lights on a dark background.

/ Newsletter /

Join the Creative List

Be the first to know about new projects, articles, and things worth sharing.

Not annoying. Just inspiring. Promise.

/ Newsletter /

Join the Creative List

Be the first to know about new projects, articles, and things worth sharing.

Not annoying. Just inspiring. Promise.

/ Newsletter /

Join the Creative List

Be the first to know about new projects, articles, and things worth sharing.

Not annoying. Just inspiring. Promise.