Baya Ceramics eCommerce

Overview

Baya Ceramics is a small-batch ceramics studio known for its handcrafted pieces, earthy glazes, and minimalist forms. With growing demand and a loyal following on Instagram, Baya needed a full eCommerce presence that would reflect the beauty of its work — and make it easy for customers to browse, connect, and purchase online.

The Challenge

The studio’s online experience was previously limited to a static site with no direct checkout or structured catalog. Baya needed a clean, intuitive eCommerce platform that could support new product drops, storytelling, and seamless customer interaction — while maintaining the handcrafted, high-touch feel that defines the brand.

My Role

I was brought on to lead the design and rollout of the new eCommerce website, as well as handle visual content production. My work included:

• eCommerce strategy and UX planning

• Shopify theme customization and styling

• Art direction and execution of product photography

• Design of collection pages, product detail pages, and checkout flow

• Content development (about, process, story)

• Creation of a reusable system for seasonal shop updates and product launches

Design Approach

The design language focused on warm minimalism — soft backgrounds, serif typography, and generous white space allowed the ceramics to shine. Navigation was simplified to focus on user flow: browsing, adding to cart, and checking out with minimal friction.

Photography played a key role: every product was shot in natural light to highlight texture, glaze variation, and form. In-use images (styled table scenes, hands holding bowls, etc.) added lifestyle context and elevated the perception of craft and care.

The result was a seamless blend of commerce and storytelling — built for conversions without sacrificing aesthetic integrity.