Woman in sunglasses, orange background.
Woman in sunglasses, orange background.
Woman in sunglasses, orange background.

December 4

9:19 AM

©

2025

Lisbon, Portugal

Helping purpose-driven brands stand out with strategic content and clean design.

Helping purpose-driven brands stand out with strategic content and clean design.

ALINA ALOEVA

ALINA ALOEVA

/ About Me /

I design thoughtful brand identities and digital experiences that not only look good they work beautifully too. My process blends strategy, intuition, and clean visuals to help brands make a lasting impression.
I design thoughtful brand identities and digital experiences that not only look good they work beautifully too. My process blends strategy, intuition, and clean visuals to help brands make a lasting impression.
I design thoughtful brand identities and digital experiences that not only look good they work beautifully too. My process blends strategy, intuition, and clean visuals to help brands make a lasting impression.

Projects Completed

68+

Across design, branding, content, and digital campaigns.

Happy Clients

23+

From startups to established brands across 6 countries.

Years Experience

0+

In creative direction, strategy, and hands-on production.

Client Retention

86%

Built on trust, communication, and results that resonate.

Projects Completed

68+

Across design, branding, content, and digital campaigns.

Happy Clients

23+

From startups to established brands across 6 countries.

Years Experience

0+

In creative direction, strategy, and hands-on production.

Client Retention

86%

Built on trust, communication, and results that resonate.

Projects Completed

68+

Across design, branding, content, and digital campaigns.

Happy Clients

23+

From startups to established brands across 6 countries.

Years Experience

0+

In creative direction, strategy, and hands-on production.

Client Retention

86%

Built on trust, communication, and results that resonate.

/ Work /

My Creative Journey

Design, branding, and content projects — all shaped by a mindset of curiosity, clarity, and purpose.

/ Services /

Things I Love to Build

From logos to landing pages, I help bring creative visions into focus.

/

Design & Branding

01.

Brand Identity Design

Branding

Design

Crafting cohesive visual identities — from logos and color palettes to typography and brand guidelines.

01.

Brand Identity Design

Branding

Design

Crafting cohesive visual identities — from logos and color palettes to typography and brand guidelines.

01.

Brand Identity Design

Branding

Design

Crafting cohesive visual identities — from logos and color palettes to typography and brand guidelines.

02.

Web & UI Design

Design

UX/UI

Web Design

Designing intuitive websites and interfaces that are as functional as they are beautiful — with a focus on user experience.

02.

Web & UI Design

Design

UX/UI

Web Design

Designing intuitive websites and interfaces that are as functional as they are beautiful — with a focus on user experience.

02.

Web & UI Design

Design

UX/UI

Web Design

Designing intuitive websites and interfaces that are as functional as they are beautiful — with a focus on user experience.

03.

Packaging Design

Branding

Design

Designing packaging that stands out on the shelf and tells your brand’s story from the first glance.

03.

Packaging Design

Branding

Design

Designing packaging that stands out on the shelf and tells your brand’s story from the first glance.

03.

Packaging Design

Branding

Design

Designing packaging that stands out on the shelf and tells your brand’s story from the first glance.

04.

Creative Direction

Strategy

Branding

Art Direction

Providing high-level vision and guidance across projects — ensuring visual consistency, storytelling, and emotional impact.

04.

Creative Direction

Strategy

Branding

Art Direction

Providing high-level vision and guidance across projects — ensuring visual consistency, storytelling, and emotional impact.

04.

Creative Direction

Strategy

Branding

Art Direction

Providing high-level vision and guidance across projects — ensuring visual consistency, storytelling, and emotional impact.

/

Photography & Content

05.

Product Photography

Photography

Content

Clean, high-quality imagery that showcases your product in the best light — ideal for eCommerce and campaigns.

05.

Product Photography

Photography

Content

Clean, high-quality imagery that showcases your product in the best light — ideal for eCommerce and campaigns.

05.

Product Photography

Photography

Content

Clean, high-quality imagery that showcases your product in the best light — ideal for eCommerce and campaigns.

06.

Lifestyle & Brand Photography

Photography

Branding

Visual storytelling for brands — capturing real people, spaces, and moments that connect with your audience.

06.

Lifestyle & Brand Photography

Photography

Branding

Visual storytelling for brands — capturing real people, spaces, and moments that connect with your audience.

06.

Lifestyle & Brand Photography

Photography

Branding

Visual storytelling for brands — capturing real people, spaces, and moments that connect with your audience.

07.

Content Creation for Social Media

Content

Marketing

Social

Designing scroll-stopping visuals and motion content tailored for digital platforms and campaigns.

07.

Content Creation for Social Media

Content

Marketing

Social

Designing scroll-stopping visuals and motion content tailored for digital platforms and campaigns.

07.

Content Creation for Social Media

Content

Marketing

Social

Designing scroll-stopping visuals and motion content tailored for digital platforms and campaigns.

/

Strategy & Marketing

08.

Visual Strategy Consulting

Strategy

Branding

Helping you align your brand’s visual identity with business goals — through audits, guidance, and design thinking.

08.

Visual Strategy Consulting

Strategy

Branding

Helping you align your brand’s visual identity with business goals — through audits, guidance, and design thinking.

08.

Visual Strategy Consulting

Strategy

Branding

Helping you align your brand’s visual identity with business goals — through audits, guidance, and design thinking.

09.

Campaign Design & Launch Support

Design

Marketing

From ideation to visuals, I help you build campaigns that speak to your audience and drive results.

09.

Campaign Design & Launch Support

Design

Marketing

From ideation to visuals, I help you build campaigns that speak to your audience and drive results.

09.

Campaign Design & Launch Support

Design

Marketing

From ideation to visuals, I help you build campaigns that speak to your audience and drive results.

10.

Presentation & Pitch Deck Design

Design

Strategy

Content

Creating sharp, persuasive decks for investors, clients, or internal use — visually clean, strategically aligned.

10.

Presentation & Pitch Deck Design

Design

Strategy

Content

Creating sharp, persuasive decks for investors, clients, or internal use — visually clean, strategically aligned.

10.

Presentation & Pitch Deck Design

Design

Strategy

Content

Creating sharp, persuasive decks for investors, clients, or internal use — visually clean, strategically aligned.

/ Testimonials /

Words From Clients

Honest feedback from the people I’ve collaborated with — in their own words.

Cleo Logo
Atlas Logo
Aurora Music
Baya Ceramics
Echo Sound
Lumen Studio
Nomad Coffee Co.
SHIFT Events
Studio Folia
The Artisan Market
Thread & Hue
Urban Threads

/ Testimonials /

Words From Clients

Honest feedback from the people I’ve collaborated with — in their own words.

Cleo Logo
Atlas Logo
Aurora Music
Baya Ceramics
Echo Sound
Lumen Studio
Nomad Coffee Co.
SHIFT Events
Studio Folia
The Artisan Market
Thread & Hue
Urban Threads

/ Testimonials /

Words From Clients

Honest feedback from the people I’ve collaborated with — in their own words.

Cleo Logo
Atlas Logo
Aurora Music
Baya Ceramics
Echo Sound
Lumen Studio
Nomad Coffee Co.
SHIFT Events
Studio Folia
The Artisan Market
Thread & Hue
Urban Threads

/ Pricing /

Packages That Fit

Transparent pricing for services that deliver value, not just visuals.

Per Project

Starts at

$1,200+

(varies by scope)

One-time creative needs whether it’s a brand identity, website, or content.

Discovery & strategy session

1 main creative service

2–3 initial concepts or directions

2–4 revision rounds

Final deliverables

2–3 week turnaround (typical)

Ideal For: New brands, small businesses, campaigns, one-off deliverables.

Monthly Subscription

Starts at

$1,500

/month

Ongoing design or content for teams that need consistent creative work.

Up to 20 hours/month of work

Unlimited task requests

Prioritized delivery

Slack/Email communication

Monthly strategy check-in

2–3 week turnaround (typical)

Ideal For: Startups, agencies, personal brands, content-heavy businesses.

Custom Package

Price

Custom

(based on scope & timeline)

I’ll build a custom package based on your goals, budget, and timeline.

Brand strategy + identity

Website design & development

Photography & content creation

Campaign design

Creative direction & consulting

Ongoing support or retainers

Ideal For: Larger projects, rebrands, multi-service collaborations, or ongoing consulting.

/ Pricing /

Packages That Fit

Transparent pricing for services that deliver value, not just visuals.

Per Project

Starts at

$1,200+

(varies by scope)

One-time creative needs whether it’s a brand identity, website, or content.

Discovery & strategy session

1 main creative service

2–3 initial concepts or directions

2–4 revision rounds

Final deliverables

2–3 week turnaround (typical)

Ideal For: New brands, small businesses, campaigns, one-off deliverables.

Monthly Subscription

Starts at

$1,500

/month

Ongoing design or content for teams that need consistent creative work.

Up to 20 hours/month of work

Unlimited task requests

Prioritized delivery

Slack/Email communication

Monthly strategy check-in

2–3 week turnaround (typical)

Ideal For: Startups, agencies, personal brands, content-heavy businesses.

Custom Package

Price

Custom

(based on scope & timeline)

I’ll build a custom package based on your goals, budget, and timeline.

Brand strategy + identity

Website design & development

Photography & content creation

Campaign design

Creative direction & consulting

Ongoing support or retainers

Ideal For: Larger projects, rebrands, multi-service collaborations, or ongoing consulting.

/ Pricing /

Packages That Fit

Transparent pricing for services that deliver value, not just visuals.

Per Project

Starts at

$1,200+

(varies by scope)

One-time creative needs whether it’s a brand identity, website, or content.

Discovery & strategy session

1 main creative service

2–3 initial concepts or directions

2–4 revision rounds

Final deliverables

2–3 week turnaround (typical)

Ideal For: New brands, small businesses, campaigns, one-off deliverables.

Monthly Subscription

Starts at

$1,500

/month

Ongoing design or content for teams that need consistent creative work.

Up to 20 hours/month of work

Unlimited task requests

Prioritized delivery

Slack/Email communication

Monthly strategy check-in

2–3 week turnaround (typical)

Ideal For: Startups, agencies, personal brands, content-heavy businesses.

Custom Package

Price

Custom

(based on scope & timeline)

I’ll build a custom package based on your goals, budget, and timeline.

Brand strategy + identity

Website design & development

Photography & content creation

Campaign design

Creative direction & consulting

Ongoing support or retainers

Ideal For: Larger projects, rebrands, multi-service collaborations, or ongoing consulting.

/ FAQ /

How It Works

Let’s clear up the details — from timelines to revisions to pricing.

How do we get started?

Once you reach out through the contact form, I’ll respond within 1–2 business days to schedule a quick intro call or email exchange. From there, we’ll align on scope, timeline, and next steps before signing off and kicking off the project.

What’s your typical turnaround time?

Do you offer revisions?

Can I hire you on a monthly or retainer basis?

What if I’m not sure what I need?

Do you work with clients remotely?

Do you have any specific questions?

/ FAQ /

How It Works

Let’s clear up the details — from timelines to revisions to pricing.

How do we get started?

Once you reach out through the contact form, I’ll respond within 1–2 business days to schedule a quick intro call or email exchange. From there, we’ll align on scope, timeline, and next steps before signing off and kicking off the project.

What’s your typical turnaround time?

Do you offer revisions?

Can I hire you on a monthly or retainer basis?

What if I’m not sure what I need?

Do you work with clients remotely?

Do you have any specific questions?

/ FAQ /

How It Works

Let’s clear up the details — from timelines to revisions to pricing.

How do we get started?

Once you reach out through the contact form, I’ll respond within 1–2 business days to schedule a quick intro call or email exchange. From there, we’ll align on scope, timeline, and next steps before signing off and kicking off the project.

What’s your typical turnaround time?

Do you offer revisions?

Can I hire you on a monthly or retainer basis?

What if I’m not sure what I need?

Do you work with clients remotely?

Do you have any specific questions?

/ Insights /

Creative Perspectives

Thoughts on creativity, process, and what’s inspiring me lately.

A seated person wearing a shirt in a light shade of grey, writing on a tablet or notebook, in a black-and-white photo.

Branding

Design

Strategy

The Power of Simplicity in Branding

In a world full of noise, simplicity cuts through. Here’s why minimal, thoughtful branding can create the strongest emotional impact — and how to achieve it.

A seated person wearing a shirt in a light shade of grey, writing on a tablet or notebook, in a black-and-white photo.

Branding

Design

Strategy

The Power of Simplicity in Branding

In a world full of noise, simplicity cuts through. Here’s why minimal, thoughtful branding can create the strongest emotional impact — and how to achieve it.

Build a Visual Identity From Scratch

Branding

Process

Case Study

How I Build a Visual Identity From Scratch

From the first conversation to final handoff, I’ll walk you through how I approach identity design for new brands — including tips on naming, moodboarding, and client collaboration.

Build a Visual Identity From Scratch

Branding

Process

Case Study

How I Build a Visual Identity From Scratch

From the first conversation to final handoff, I’ll walk you through how I approach identity design for new brands — including tips on naming, moodboarding, and client collaboration.

Black and white image of a giant rock crushing a person sitting at a computer desk.

Lifestyle

Creativity

Process

Creative Burnout Is Real — Here’s How I Work Around It

As creatives, we’re expected to produce nonstop. In this post, I share how I navigate burnout while keeping the work moving (and myself sane).

Black and white image of a giant rock crushing a person sitting at a computer desk.

Lifestyle

Creativity

Process

Creative Burnout Is Real — Here’s How I Work Around It

As creatives, we’re expected to produce nonstop. In this post, I share how I navigate burnout while keeping the work moving (and myself sane).

Portfolio

Career

Design

What Makes a Good Portfolio Project?

If you’re building your portfolio, it’s not just about the visuals — it’s about the thinking behind them. Here are five things every strong case study should include.

Portfolio

Career

Design

What Makes a Good Portfolio Project?

If you’re building your portfolio, it’s not just about the visuals — it’s about the thinking behind them. Here are five things every strong case study should include.

Behind-the-scenes at a photoshoot: a model is being filmed by a camera operator while a stylist adjusts their outfit. Black-and-white photograph

Photography

Content

Tips

Photoshoot Prep: What Clients Should Know

A successful shoot starts before the camera comes out. Here's how I help clients prepare for stress-free, efficient, and visually aligned photography sessions.

Behind-the-scenes at a photoshoot: a model is being filmed by a camera operator while a stylist adjusts their outfit. Black-and-white photograph

Photography

Content

Tips

Photoshoot Prep: What Clients Should Know

A successful shoot starts before the camera comes out. Here's how I help clients prepare for stress-free, efficient, and visually aligned photography sessions.

Child holding smiley face plate.

Design

Psychology

Branding

Designing With Emotion: Why It Matters

Whether it's a logo, a landing page, or a social post — emotion drives action. I break down how to build emotional cues into your creative work.

Child holding smiley face plate.

Design

Psychology

Branding

Designing With Emotion: Why It Matters

Whether it's a logo, a landing page, or a social post — emotion drives action. I break down how to build emotional cues into your creative work.

A seated person wearing a shirt in a light shade of grey, writing on a tablet or notebook, in a black-and-white photo.

Branding

Design

Strategy

The Power of Simplicity in Branding

In a world full of noise, simplicity cuts through. Here’s why minimal, thoughtful branding can create the strongest emotional impact — and how to achieve it.

Build a Visual Identity From Scratch

Branding

Process

Case Study

How I Build a Visual Identity From Scratch

From the first conversation to final handoff, I’ll walk you through how I approach identity design for new brands — including tips on naming, moodboarding, and client collaboration.

Black and white image of a giant rock crushing a person sitting at a computer desk.

Lifestyle

Creativity

Process

Creative Burnout Is Real — Here’s How I Work Around It

As creatives, we’re expected to produce nonstop. In this post, I share how I navigate burnout while keeping the work moving (and myself sane).

Abstract black and white image with blurred reflective glitter and bokeh lights on a dark background.

/ Newsletter /

Join the Creative List

Be the first to know about new projects, articles, and things worth sharing.

Not annoying. Just inspiring. Promise.

Abstract black and white image with blurred reflective glitter and bokeh lights on a dark background.

/ Newsletter /

Join the Creative List

Be the first to know about new projects, articles, and things worth sharing.

Not annoying. Just inspiring. Promise.

Abstract black and white image with blurred reflective glitter and bokeh lights on a dark background.

/ Newsletter /

Join the Creative List

Be the first to know about new projects, articles, and things worth sharing.

Not annoying. Just inspiring. Promise.

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